- Comunicado de prensa
LAGARDÈRE STUDIOS and HUAWEI are launching an unprecedented initiative for the brand’s 6 million users in France and its territories.
Users will be offered an exclusive peek at the trailer of PHILHARMONIA after downloading the series’ official wallpaper using the HUAWEI “THEMES” app. The package was launched at MIPCOM 2018 (Cannes 15-18 October), the biggest global market for entertainment content.
This partnership between two major players in their respective fields represents a true desire for innovation in content creation on mobile platforms.
A first step with global giant HUAWEI will undoubtedly pave the way for further creative initiatives and reflects the growing ambition among Lagardère Studios producers to boost their programs’ presence on the web and mobile phones.
PHILHARMONIA, the highly anticipated series produced by Rose Brandford Griffith at Merlin Productions (a Lagardère Studios company) has already received acclaim in Biarritz (TVFI) and La Rochelle (Festival de la Fiction TV). It will air on France 2 in early 2019.